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PrintApple's 5% market share might not sound like much, but with quarter-on-quarter momentum dramatically outstripping total PC growth, the Mac is anything but a quiet achiever.
Apple's dominance in the mobile sphere with the ongoing success of its iOS product family (the iPhone, the iPad and the iPod touch) hogs most of the limelight these days, but its contemporary growth in the conventional computer market is also considerable.
As reported this week by AppleInsider, the Mac last quarter achieved a 5.2% share of the overall PC market, surpassing the five per cent barrier for the first time in a mind-boggling 15-year stretch, going off an analysis by market watchers Needham & Co.
The 4.89 million Macs sold by Apple globally from July through September represented a 26 per cent increase over the previous year, taking Apple up from a 4.7% market share after the June quarter (and 4.4% one year ago).
The numbers are even more remarkable when you consider that Mac shipment growth has outstripped overall PC growth for nearly six years now (22 consecutive quarters).
Nor are the achievements limited solely to the consumer market. In the business sector, Mac shipments growth outpaced the total PC market by nine times, sucking up 43.8% of the overall 4.8% growth, and suggesting iPad and iPhone uptake among business users is spurring buyers onto complementary Mac purchases, according to Needham & Co.
In the wake of the iPhone 4S and the untimely passing of Apple co-founder Steve Jobs, speculation as to what products the company will next unveil range from the bankable short term (a redesigned and slimmed-down MacBook Pro range) to the fanciful long term (the mythical Apple TV set, not to be confused with its current Apple TV set-top box, now suspected to be Siri-controlled), fuelled by rumours that Apple's former leader left behind a 'four-year plan' of ongoing product blueprints prior to his death.
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